Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.
What is Informed Delivery? Basically, you provide to your customers and prospects with more touchpoints, more impressions and, therefore, create more impact. The USPS offers a free service to subscribers, which sends an email to them with an image of that day’s mail.
The default images are not in color, because they are scanned on postal equipment.