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Defending Your Digital Marketing Budget

It’s hard to get marketing results if you don’t have a digital marketing budget. Here are three ways to position your marketing team to get the budget you need.

1. Data Matters

First and foremost, you have to track your activity so you can demonstrate what is working and what is not. Ideally, you’ll do this in ways that make sense to the folks holding the purse strings — more on that below — but at the very least, you need to demonstrate stability and growth even if you can’t tie your activity directly to revenue.

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