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Working With Cross-Departmental Decision Makers for SEO Success

March 16, 2021

Via: Search Engine Journal

Category:

Two years.

That’s how long it took me to get the meta tags changed on one of my first-ever SEO jobs.

For two years, a company paid my agency to run reports on their SEO “progress” while refusing to implement any of the changes I suggested.

Until one day, I decided to bring donuts to the IT staff.

You see, back then, the IT staff was 100% responsible for the upkeep of a company’s website.

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