The biggest weapon content marketers have in their arsenal has been around since Bill Clinton got his first Hotmail account: the email newsletter. It’s given birth to many a new media empire, and it remains the most effective audience-building tool you have as a publisher, allowing you to drive loyal readers back to your site day after day.
Tomas Kellner has built GE Reports into one of the hottest tech publications around, with over half a million monthly readers, and though his content regularly goes viral on Reddit and Tumblr, he really perks up when he talks about email.
