What Is A Content Marketing Funnel?
A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal.
This end goal may include a sale, a demo, a download, or another type of conversion.
Each stage of the funnel provides a purpose, such as attracting attention, generating high-quality leads, and closing conversions.
A marketing funnel can provide brands with greater visibility into where they may have content gaps along the customer journey.
