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The Value of Marketing Simplicity in a Complex World

How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”

The cliché often accompanies a pitch for a creative platform or placement intended to stand out in a crowd. In competitive markets, this mindset can drive growth in marketing budgets, as people become preoccupied with share-of-voice metrics and prestige placements. That’s why it’s worth remembering the subtext of the cliché is simplicity.

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