User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent years as a powerful marketing tool for digital agencies and marketers. It is a way to create a sense of community between the brand and its target audiences.
Why should my brand consider using UGC for marketing?
UGC can help brands establish themselves as an authority in their field while also increasing their bottom line with increased revenue from new customers or repeat customers who are happy with the company.
