When I first got into SEO over 20 years ago, link building was easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top of Google. That tactic doesn’t work so well anymore. Attracting inbound links is harder than ever, especially for new websites. According to Worldometer, almost nine million blog posts are published every day. So, how do you stand out, get discovered and get rewarded with a link or social share amid all that noise?
