image credit: Freepik

Is Marketing Climate Change Coming? Or Is It Already Here?

May 26, 2023

Via: CMI

Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution.

CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights:

Marketers reduce reliance on search advertising

Gartner’s survey announcement reveals some intriguing data on advertising priorities and budget expectations. (The full report is only available to Gartner clients.)

Read More on CMI