Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution.
CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights:
Marketers reduce reliance on search advertising
Gartner’s survey announcement reveals some intriguing data on advertising priorities and budget expectations. (The full report is only available to Gartner clients.)