You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off?
There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of the most nefarious culprits is also one of the least acknowledged: inconsistency.
Why is inconsistency such a content marketing poison and what can your business do about it?