Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to remember what we see more than what we read.
Second, some experts claim the average attention span of adults is shrinking. While the myth of the 8-second attention span has mainly been busted, even the most dedicated reader gets bored with too much text.
