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How To Make Content a More Effective Part of Your Sales Funnel

November 22, 2021

Via: CMI

Unless you go an extra mile integrating your content ideation and creation processes into your sales funnel, your content may never bring in sales despite high search rankings and lots of traffic.

In this case, completing that extra mile requires only five steps, from ideation to CTAs and format.

1. Match content ideas to your value proposition

What is it you are selling? Which problems are your products solving? Build your content ideation and keyword research processes around that.

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