Here we are over two decades into the 2000s, but bad B2B content marketing still exists.
Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results.
That’s a shame because most content marketers (71%) will tell you that content has only become more important over time.
Most buyers easily ignore ads and actively search out content to help them make purchase decisions (70% of buyers read at least 3-5 pieces of content before talking to a salesperson).
Truly, the businesses that do B2B content marketing right have a giant competitive advantage.