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How to choose the right content marketing agency

November 21, 2022

What is a content marketing agency?

A content marketing agency is an expert team that helps businesses plan, create, and execute a content marketing strategy.

That team usually includes project and account managers, content strategists, content writers, editors, SEO experts, graphic designers, consultants, salespeople, and more.

What does a content marketing agency do?

Most agencies are full-service, which means they’ll take the entirety of your content marketing off your plate and handle it all. That includes planning your strategy, creating your content, and distributing it to your content channels. They’ll also:

  • Create content marketing campaigns.
  • Do market and SEO research to discover the best audience, topics, and keywords for a brand.
  • Create a brand content calendar.

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