The right approach for valuable content
The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links.
Producing good content will rely on a rich understanding of your audience, good fundamental content structures, and solid delivery methods – marketing skills that will always be relevant.
Start with your audience. Who are they? What do they need? What content should you deliver to help them get there?
