Defining beneficial purpose and page quality
To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.”
In other words:
- What is the purpose of the page?
- Is it to sell a product or service?
- Is it to provide information?
- Or is it to generate leads?
On the other hand, Google’s definition of page quality is “a holistic evaluation of the elements that make up a page, including design, functionality, user experience, and content.”