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Ecommerce content: How to demonstrate beneficial purpose and expertise

January 18, 2023

Defining beneficial purpose and page quality

To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.”

In other words:

  • What is the purpose of the page?
  • Is it to sell a product or service?
  • Is it to provide information?
  • Or is it to generate leads?

On the other hand, Google’s definition of page quality is “a holistic evaluation of the elements that make up a page, including design, functionality, user experience, and content.”

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