If you are in the midst of a redesign project or see one looming – be careful.
Why?
Two key reasons.
- Website redesign projects must involve SEO from the beginning. But often, the SEO team enters the project late in the game, or not at all. In those cases, rankings, organic traffic, and organic conversions usually crater.
- The huge investment the company had made in SEO is lost. Enormous sums of money may be required to repair the SEO damage – and re-rebuild elements of the website you just launched
