Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant.
The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness.
We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next:
“E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”
