The impact of images
Images are important because they communicate a wealth of information quickly, just with the initial view.
Logos are one example. Effective logos convey a unique identifier specific to one company.
They can include a mix of words, letters, and graphic iconography that references the company’s products, services, industry category, or even corporate ethos.
Other examples of highly communicative images include:
- Splash banners that are the center point of some websites’ homepages.
- Product images in e-catalogs.
- Avatars that represent one in social media.
- Portrait photos.
- Graphs of statistics.
- Diagrams.
- Maps.
- And the once-trendy infographic.
