Writing a book is a lot of work — after all, you’re not only drawing on your own knowledge and experiences, you’re also working in case studies, statistics and more to prove your point. While finishing that book is a big accomplishment in and of itself, you shouldn’t consider yourself done with it after you’ve finalized it for publishing.
For your book to have the greatest possible impact on your business, you need to leverage its content throughout your content marketing plan. In reality, writing a book can make the rest of your content marketing plan easier, not harder. Let’s outline how.
