We created this simple six-step process to engage your organic search traffic on social media and drastically expand your organic search reach using Facebook lookalike audiences.
- Step 1: Perform keyword research.
- Step 2: Create a piece of content (for this example, it will be a blog).
- Step 3: Get some organic traffic to that piece of content.
- Step 4: Set up your social media pixel and pixel the people who read the content article.
- Step 5: Create a Facebook lookalike audience.
- Step 6: Serve social media ads to that audience.