Who doesn’t like to have a good experience consuming content?
I know I do. And isn’t that what we – as both a consumer of content and a marketer of content – all want?
What if you create such a good experience that your audience doesn’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible.
1. Write with an inclusive heart
There’s nothing worse than being in a conversation with someone who constantly talks about themselves. Check your text to see how often you write the words – I, me, we, and us. Now, count how often the word “you” is used. If the first-person uses are disproportionate to the second-person uses, edit to delete many first-person references and add more “you” to the text.
