Content continues to rule most marketing strategies, and there is evidence to support my assertion.
Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.
After all, content is indisputably the very lifeblood upon which the web and social media are based.
Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google demands and rewards businesses that create content demonstrating Expertise, Authority, and Trustworthiness to the benefit of their customers.
