Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing.
This month, let’s look at a checklist of what your articles need, regardless of length, in order to succeed as content marketing. We’ve found that the best way to build a checklist that works for you is to identify the questions you must answer before you put pencil to paper — or fingertips to tapping.
