Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put out, combined, in the past three decades.
But what does this mean for you, fellow content marketer? Some 64% of customers make a purchase after watching branded video content — and social media video content inspires 12-times as many shares as image- and text-based posts combined.
