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10 PPC Copywriting Best Practices for Extra Effective Text Ads

Running PPC ads can be profitable – or it can be a waste of time.

What makes the difference?

Much of it has to do with your ad text.

Writing great copy for PPC ads is trickier than it might seem at first.

Platforms like Google Ads give you a limited amount of space to catch a searcher’s eye, get them interested in your offer, and entice them to click.

Unfortunately, there’s no winning formula for writing the perfect PPC ad (and if there were, everybody would be using it).

Read More on Search Engine Journal