Creating content is extremely important. Seems obvious, right? Well, many companies struggle with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are?
I like to think that content is queen. While data is king, content is the other piece of the puzzle when it comes to connecting to your consumers. Content helps consumers establish trust with your brand – it is the bridge from leads to sales. But there is one problem: people hate sponsored content.
