According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness.
New research from Mediakix has found that the average Branded Hashtag Challenge generates 6.1 billion views.
Samsung’s #VideoSnapChallenge is the single largest challenge to date with some 27 billion views.
Based on an analysis of over 100 such hashtag challenges, the findings reveal that the most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, contests, and Hashtag Challenge Plus.
