The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation.
We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).
Here are their pearls of wisdom. Note you can skip between questions using the links below.
There are lots of things to optimise. Where should marketers look first?
Kath Pay, founder and senior consultant, Holistic Email Marketing: