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Ad spend impact highlighted as ASX-listed media companies report financial results

August 25, 2020

Via: CMO

The significant impact of COVID-19 on advertising spend in the last six months has proven apparent as media companies from across channels report their full-year and half-yearly results.

ASX-listed Seven West Media (SWM) today reported a 15.2 per cent drop in advertising spend in FY20, including a 40.8 per cent drop in the last quarter of the financial year. This included a 14.1 per cent decrease in metro free-to-air advertising in FY20, and 33.7 per cent fall in Q4.

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