5 Unique Digital Challenges For SaaS Companies
1. Economies Of Scale
As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their cloud applications.
To achieve a lower cost of total ownership (TCO), SaaS companies need to build an effective network scale that:
- Acquires new customers constantly.
- Retains existing ones.
- Entices customers to communicate with one another using the software to build a full-fledged network.
