Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization.
Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide offer the following core capabilities:
- Keyword research and rank tracking;
- Page-level SEO analysis;
- Content optimization analysis;
- Link (also called backlink) analysis and acquisition/removal;
- Site error detection;
- Organic search traffic market share;
- Competitive analysis;
- International search results and rank tracking;
- Internal cross-linking; and
- APIs for third-party data integration and management, as well as for export to other analysis tools.
