When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets.
More sales, more leads, more page views – whatever it is, you need a clear, well-thought-out, and defined plan. You need a content strategy.
Here’s a look at what that needs to include.
What Is A Content Strategy?
As you probably guessed, a content strategy is a specific set of tactics used in the development and management of content.
