Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: freepik

7 Way to Make Facebook and Instagram Stories More Effective

October 16, 2019

Via: Chief Marketer

Category:

Everyone loves good stories, especially people who want to get a message out.

Being mobile first and full screen are why stories are the darling of marketing, advertising, and PR in social mediakj. Stories capture attention. Stories get remembered. Stories build trust and fuel word of mouth.

Fortunately, stories work whether they’re told around a fire or from the phone in your hand—and stories ads are an especially effective way to attract and hold attention.

Read More on Chief Marketer