Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success.
Google’s mission hasn’t changed – it simply wants to provide the best answer for each query. However, its ability to provide that best answer has evolved so it can deliver the best option more frequently.
And given 71% of marketers say organic search play a role in their business intelligence, let’s get to seven granular ways you can help your content deliver better search results (and results from search) more frequently.
