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68% of Brands Are Buying Social Media Marketing Tech

Social media marketing tech is a must-have for brands in 2018. Target Marketing found 68% of marketers planned to buy it this year and among them, 62% plan to do so within three months of taking the survey. It shows that social media tools are the anchor technology for CMOs who are building out their tech stacks in earnest.

“2018 Marketing Technology Stack Investment Trends,” released last week, shows that overall, 42% of respondents planned to purchase social media marketing technology within three months of completing the survey.

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