“It is not what you know, but who you know.” This adage is an honored rule of business success, and particularly true for startups. Networking has been the gold standard of relationship building for decades, of course, but the coronavirus pandemic made attending in-person events virtually impossible, at least for a while. But now, as life is opening up, startups and their entrepreneurs have embraced more efficient ways of building networks online. LinkedIn is potentially one of the most powerful tools in that category.
