Entering a new market or going global comes with potentially significant rewards and considerable risks.
Search marketers usually agree on what factors contribute to market entrants’ success, including:
- Extensive keyword and competitor research.
- Target market persona analysis.
- Analysis of new entrants.
- Self-contained ecosystems to allow paid and digital PR campaign planning.
These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale. Essentially, these are the main factors of success in any market entry or global launch.
