One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details.
Yesterday, marketing automation provider SharpSpring announced research saying marketing automation is the reason email performance is increasing, even as consumers slightly demote it from what Adobe termed its “alpha dog” status in 2016. The SharpSpring study titled “Agencies Talk: State of Email Marketing” says: “A total of 85 percent of marketing agencies say that email marketing performance is increasing, with half (50 percent) describing the increase as significant.”
