While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back.
Old-school methods – alongside the tools – can mitigate the common pitfalls of influencer marketing. I asked six experts in the influencer arena for their best technique, and they went retro with their recommendations.
Let’s explore:
1. Influence through influencers
John Andrews, president, The Katadhin Company, says:
When we were starting Collective Bias (a shopper-focused influence marketing firm), we had a general rule: Someone on our team had to personally know the influencers we worked. This got harder as we grew, but we typically hired our influencers to manage our programs and influencer relationships. We called this approach influence by influencers.
