Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% on desktops.
Hootsuite, a platform for posting to multiple social media channels has a few more intriguing stats on social media usage. There are 4.6 billion global users, driving a 10% increase in participants in the last year alone. The average user engages with social media for almost two and a half hours per day and accesses more than seven different platforms.
