Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.
These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to understand consumer behavior better. With Google’s focus on user experience, it is no surprise that they have been rolling out updates to improve search and site experiences.
