Myth #1: Influencer marketing is a fad.
Actually, this may be true, sort of. Hear me out.
Post-COVID data shows a 37% decrease in brands working with influencers and a 41% drop in the efficiency of influencer marketing.
However, brands are still investing in influencer marketing, specifically through nano and micro-influencers. I see this shift as a more strategic approach to influencer marketing and a way to redefine a tactic fraught with issues.
