Content marketing is a huge part of most digital marketing strategies, but it’s more than shooting out a few blog posts or articles into the void.
What’s the point of having an article if no one is reading it?
Having words on the page is only the start – content marketing is all about engagement.
What is Content Engagement?
Put simply, content engagement is what you have when users do something with your content, whether it’s sharing it, commenting on it, or taking some kind of action.
