Top

5 Email Marketing Best Practices for 2017

April 18, 2017

Email marketing is a tried and true method for engaging customers and attracting sales. It’s also cost-effective and easy to use; it’s no wonder that it’s remained a top marketing asset for businesses large and small.

Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we’re well into 2017, it’s time to address the latest email marketing best practices.

While email marketing is iterative, and subjective based on a business’s industry and niche, here are five email marketing best practices that every small business needs to be aware of.

Read More on Social Media Today