Have you considered the role direct messaging might be able to play in your customer service process? If your company is new to business messaging, the practice is a simple, yet new and ripe one.
There are now over 3 billion active messaging accounts worldwide, and businesses like Nordstrom, Buffer and Harry’s are jumping on messaging as a communication channel to improve customer experience and retention. Digital marketing thought leader Chris Messina, best known as the inventor of the hashtag, has called this process ‘conversational commerce’.
