If you’re searching for a list of social media metrics that matter, you’re not alone.
Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs).
However, while the most common social metrics include engagement, brand awareness, assisted conversions, and sales lift, there are at least 30 you may want to track depending on your marketing strategy.
Why do so many metrics matter? Well, it starts with the customer journey, which is why in this column you’ll find these key social metrics mapped out in this way:
