Email continues to be a vital marketing channel for businesses, with 47 percent of marketers reporting that email generates the most ROI for their organization, according to Emma’s recent 2017 Industry Report. In addition, the report showed that 58 percent of marketers plan to increase spending on email marketing during the next year.
Unfortunately, many marketers lack the time and resources they need to do their best email marketing, so it makes sense that some best practices might fall through the cracks unintentionally.
