“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.”
Ranking for the topics your target audience is searching for doesn’t come from keyword stuffing or overemphasizing keyword density. Success in this area relies on crafting quality content that audiences love and search engines recognize as authoritative.
Here are three effective content strategies Lightfoot recommends marketers enact to support SEO success.
