Why Content Marketing Is Important
The world has gone digital. As of July 2022, there were 5.03 billion people worldwide using the internet. That means 63.1% of the global population could potentially land on your website.
Thanks to smartphones, the internet has become the go-to source for entertainment, shopping, or settling arguments about Florida’s state bird (the northern mockingbird), no matter where you are.
With this in mind, it’s no surprise that a study by the Pew Research Center found 31% of American adults reported being online “almost constantly.”